Marketing
Table of Contents
What Is Article Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Benefits of Article Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Getting Started With An Effective Article Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Keyword Research for Article Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Helping You To Write Better Articles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Submitting Your Articles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Go Viral With Article Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
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The Internet Marketer’s Guide To Article Marketing
What Is Article Marketing
Most of us have access to computers and instant Internet connection nowadays.
Therefore, many marketers are taking to Article Marketing as one of the most
effective ways to advertise their business on the Internet. If done effectively it can
drive a large chunk of potential consumers to the product website within a
particular period of time. Wondering how to go about it?
There has been a long drawn relationship between article marketing and the print
media. A business needs free space on the print media (newspaper in case of
paper print). It obtains this by providing the media with vital information articles.
The newspaper in this case prints this article and in return includes the name of
the business in it to advertise it. Since all activities of mass print media has a
restrictive budget, this method proves to be beneficial for all participants.
This is the case with paper print media like the newspaper. But the same set up
can be built in the world of Internet. More and more people are going online to
advertise their business as this reaches out to a large reader base.
An article directory is the place where the writer can upload his or her content.
He can do so without paying anything to the website owner since the latter will
gain revenue every time someone clicks on the article to read it. As more and
more articles are put up on this directory it becomes popular on search engines.
This is good for both the writer as well as the directory owner.
Although quite similar in their functions article marketing on the Internet is slightly
more evolved than on print media. The article directory can be enhanced by
search engine optimization through the use of certain keywords that are directly
related to the subject matter of the content of the articles included. In this way
whenever a browser wants to search on a particular subject, he or she will use
some typical words on a search engine. If any of these words match with the
keywords used in the article, then the website containing the article directory will
come up high on the search list. This increases the chances of higher hits on the
webpage.
Article marketing is mostly done to attract more viewers to your website.
Therefore, the purpose of this form of online marketing is not too different from
the others. However, other than making viewers click on the link to your website
provided at the end of these articles there is nothing more that article marketing
can do in terms of increasing your revenue. Your website needs to be convincing
enough for turning potential buyers into actual consumers of your product.
Therefore, the content of your website needs to be persuasive. Not only do you
need to pay attention to the advertisement of your product but you should also
offer options of registering with your website to receive regular updates on your
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The Internet Marketer’s Guide To Article Marketing
business through emails to potential customers.
Benefits of Article Marketing
If you’re not one of those who are indulging into article marketing as an effective
way of advertising their business already, then you are losing out on a profitable
market share of your product. Therefore, at least try it before deciding if it is a
good way to market your product.
If you are not aware of the advantages of article marketing then read through the
next section to realize how much you have been missing out on in terms of
marketing.
All of us have the idea that effective advertising of a business can be done only
by investing heavy sums of money into it. But article marketing does not require
you to do the same. You can reach out to a wide base of potential customers for
your product without having to spend a single penny for it.
Since article marketing on the Internet involves the use of search engine
optimization through keywords, the browsers who actually read your article are
not random readers of your advertisement. They have already been screened by
the keywords when they typed in the relevant words for search online. This
means that they are looking for information that links your article directly to their
topic of search.
If the content of your article is good enough then once you put it up on the
Internet it will spread to various modes of publication very fast. Other website, emagazines
and newsletters are some of the added publication media that will
host your article. This means a wider publicity of your product or business. That
in turn increases the chances of your product sale. The more your article is
circulated through various modes of publicity, the more people will read it and
know about your product and business. That is the basic point of any
advertisement.
Since it does not cost anything to indulge in article marketing the revenue that
you earn through it will be pure profit for you. Every time someone clicks on your
article to read it you will earn something on it. This will be a return on zero
investment. Therefore, if you can post a few articles daily then you will be earning
quite a bit aside from the sale of your product.
The life of any other mode of advertisement is limited. Therefore, if you want to
continue that particular ad then you will have to pay a sum at regular intervals for
it to exist. But in case of article marketing not only can you market your business
for free, but it will exist forever. You do not need to renew it in any way. All you
need to make sure of is posting updates regularly through new articles on your
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The Internet Marketer’s Guide To Article Marketing
article directory to make your existing as well as potential customers updated
with the latest development of your product and business. Neither do you need to
pay anything for it initially, nor do you need to pay top ups to keep your articles
alive on the Internet.
Getting Started With An Effective Article Marketing
Strategy
If you are looking to indulge into article marketing on the Internet then you should
know that it is an effective way to generate publicity of your product and your
business. Online article marketing involves search engine optimization and
copywriting of content. Therefore, before starting out you should know all that
there is to know about article marketing on the Internet.
The first thing that you should be clear about is what you want to gain from article
writing. Are you interested in promoting others’ businesses and products and
their websites or do you want to do the same for yourself; because the two
agendas need to be approached in very different ways. If you are writing articles
for another website to advertise their product then you don’t need to use your
real name to promote the issue.
But if you are marketing your own product or business then using your own name
instead of a pseudonym can be of valuable consequence to the advertisement.
however, you need to keep in mind that whatever you do it is virtually impossible
to make any changes to articles that have already been posted once, since there
will be numerous copies of it posted on various other websites.
In order to retain your credibility it is always advisable to stick to your area of
specialization when choosing subjects to write articles on. If you indulge in a
variety of subjects you fail to make a niche for yourself. Therefore, there will be a
lack of optimization of your website through search engines if you don’t stick to
relevant subjects.
You don’t need to be an expert in the language, grammatically or literarily, in
order to be successful in article marketing.
Although posting your articles on many article directories on various sites does
provide you with a higher chance of circulation which in the long run benefits you,
you should be a little selective before posting them anywhere you get a chance
to do so. Websites that have high rankings and good search engine optimizations
should be your priority. Also, try not to post the same article that you have used
for marketing your website. This might result in penalty of your website by search
engines.
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The Internet Marketer’s Guide To Article Marketing
Keep in mind the length of the article that you will be writing. Don’t push yourself
to write a long one if it is not necessary. Shorter articles with relevant information
can go a long way too. Also keep in mind your potential to write on a specific
subject. You may be able to write a large number of articles on entertainment,
but have a limited creativity for articles on fine art. Therefore, don’t push yourself
to write on something you are not comfortable with. Most of the time they will turn
out poorly and wont be published by anyone.
Also remember that your article will be read by a human being. Therefore, in your
quest to include the perfect keywords into your article for maximum search
engine optimization don’t end up making your article a shoddy one.
How To Make Use Of Article Marketing Strategies:
If you have an online business then you must have heard about best affiliate
marketing programs. For those who don’t know what it is, affiliate marketing
simply means promoting other people’s goods or services with the help of your
website. This is done by posting the affiliate links of the merchant sites on your
website and hoping that, those visitors who come by to explore your website,
click on these links that transports them to the merchant’s home page. If they
make final purchases of goods or services from these sellers, you get to keep a
commission on the cost.
But how to attract so much web traffic?
One of the best ways of doing this is by article marketing.
And what exactly is article marketing?
Well, you write articles about the goods that you are promoting; sprinkle them
with a handful of backlinks and submit them with various article directories. In
case the directory does not approve of backlinks, you can simply provide your
website address. These directories put up your article/articles, as search engine
results when someone looks up the requisite keywords. If the web traffic finds
your article to be useful and interesting, they travel straight back to your website
and from there, to the merchant sites. It is not only an easy way of promoting
your affiliate links, it also a relatively cheap one. As such knowing more about
article marketing and the various types of articles is indispensable if you want to
seriously take up affiliate marketing. This article is an earnest attempt to help you
in this venture.
A common problem that writers face when they need to write a lot of pieces is
how to come up with newer and fresher content. The best way is to brainstorm
and come up with novel ideas. But since that is an extremely backbreaking
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The Internet Marketer’s Guide To Article Marketing
exercise, here are some simple tips that might help you decide the subject of
your cogitation, with a lot less effort.
To start with, you need to decide what type of an article you would want to write.
Broadly there are four categories:
· The List Article:
The most common type of article found on the internet it is the easiest to write as
well. All it needs is putting together a bunch of associated information. Examples
of such type of articles can be -
· “5 home care tips for glowing skin”
· “10 ways of reducing your carbon footprint”
· “100 places you need to visit in your lifetime” etc.
These types of articles have three essential parts -
1. an introduction
2. Short paragraphs of minimum 2 lines describing the various objects that
your article addresses.
3. A short conclusion.
· The “How to” Article:
This is the most interesting type of article as it describes how to make
something new. Everyone likes to experiment once in a while, don’t they?
These kinds of articles are generally of the form -
1. “How to rekindle the romance in your marriage”
2. “How to make paella at home”
3. “How to prolong the life of your desktop computer”etc.
· The Review Article:
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The Internet Marketer’s Guide To Article Marketing
What would you do if you were to buy a new moisturiser launched by a renowned
cosmetics brand? There are some who will rush to buy it simply because of the
brand; but most would want a second opinion, a kind of a review. And people are
looking for alternative opinions all the time. As such the widespread popularity of
review articles does not come as a surprise.
The essential issues that need to be touched upon by review articles are:
1. The USP (unique selling point) of the product. What results does it
promise.
2. How much of that claim does it fulfil.
3. Are the benefits worth the cost; and if so, who can be the prospective
buyers to benefit from this.
Make sure that whatever way you choose for writing review articles you adhere
to these three guidelines.
· The Round Up Article:
This is also a simple kind of article writing. All you need to do is to consult
various sources or experts and provide an overview of a situation. This is kind of
a general deduction made on the basis of certain given parameters - like general
remarks, facts, arguments and judgments. It’s kind of a rounding up piece.
For example:
Now that you know about the various types of articles, you can channel your
creativity in a proper course. Diversify your literary skills in exploring issues that
are not exactly mundane or commonplace. Best of luck!
ANCHOR TEXT OPTIMIZATION:
History: this technique was actually discovered by bloggers and was actually
meant as a kind of a joke. All they did was to add the anchor text of the phrase
“miserable failure” to their links. The funny thing was that these links pointed to
the president’s website. Resultantly if you happen to search for the phrase
“miserable failure” on Google, all the search results would return the president’s
website.
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The Internet Marketer’s Guide To Article Marketing
How To Use: the visible hyperlinked text of the anchor text optimization needs to
be there on the webpage (say inside your article). Also including keywords within
the anchor text has been proven to boost search engine rankings. An example
can be, “Articles for Ezines.”
Why Keywords Are Important: although free reprint articles pull in a lot of web
traffic to your website, writing them alone is not enough. It is equally important
that you research the appropriate keywords and come up with options that
people actually look out for when using the search engines. The search engines
are the avenues that generate the bulk, almost 70%-80% of web traffic.
How Choosing Correct Keywords Help:
A good method for improving the ranking of your website in search engine results
is by using the anchor text optimization mechanism. Through this method you
can have your article posted in as many as 30 distinct websites all of which
connects to you via the author’s resource box, a module provided by most article
directories. And it is inside this box that you put your anchor text optimization
link. Carefully constructed keywords inserted into the titles and the Meta tags are
essential for the success of anchor text optimization. So, when optimizing your
article for major search engines, be extremely selective about the choice of
keywords.
ARTICLE MARKETING STRATEGEM:
· OUTLINE YOUR AIMS : Be clear about the ultimate goal of your article.
Don’t leave doubts regarding the intent of your writings. This is easier said
than done. So pay a bit of attention to the following rules before you start
spinning out articles. Remember that it is not enough that you churn out
articles alone; it is also equally important that you style these articles
according to the overall and ultimate image that you are trying to
construct. You will need to harmonize all your marketing efforts, both
online as well as offline. So pay very close attention -
1. Your article should clearly delineate who your target audience is.
2. Your strategy should clearly explain methods of reaching that target
audience.
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The Internet Marketer’s Guide To Article Marketing
3. Your elementary expectations from your article should be clear inside your
head.
4. How do you plan to channelize the web traffic and determining whether
your website is equipped to further any such plan.
5. How well your articles are equipped to match other marketing tools.
You will need to come up with novel and innovative methods of promoting
your articles otherwise it would completely fail to connect with your
readers and beat the whole purpose of the strategy in the first place.
WRITE ARTICLES THAT HAVE A COMMON UNDERLYING BUSINESS
PROPOSITION: Instead of trying to come up with something new for each
and every individual customer it is better to write articles that reflects a
common message. This serves as a link and serves to connect one article
with others which is a highly efficient marketing scheme.
PLAN MULTIPLE ARTICLES: instead of putting all your eggs in one
basket it is recommended that you concentrate on a series of articles at
any given point of time. These need not be entirely unrelated. As a matter
of fact they should appear as extensions of each other. The trick is to
strictly centre an article round a given topic and yet leave scope for linking
it to other associated issues. This way readers get to see a lot more of you
on the internet and start believing you to be an authority on the topic in
consideration. This will ensure that your articles are given special
importance and not sidelined as another general piece of writing.
WRITE FOR SEARCH ENGINE SPIDERS: There is a massive difference
in what readers look out for in an article and that which entices search
engine spiders. But unfortunately for a writer, bridging this gap is pretty
difficult. The core of your article marketing efforts should thus be
dedicated in devising ways of extracting the most from both these unlikely
groups of judges.
Human readers like to find articles that cater to their needs, are useful in
solving their problems or offer newer opportunities in life. Search engines
on the other hand are cued to links, page ranks and keywords.
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The Internet Marketer’s Guide To Article Marketing
The first thing therefore that you will need to accomplish is to tame the
search spiders. How do you do that?
For that you will first need to know what do the search look for in your
article -
· They index your keywords according to the order of articles that you have
posted.
· Redirects traffic to your site when it sees that your website offers solutions
to the queries of that group of traffic.
· In case yours is a low profile website, the search spiders skim through
posting sites to discover your link.
· Point to locations that display your article/articles.
· As you go on strengthening the quality of your links, the search spiders go
on improving the ranking of your page.
· As you increase the number of submitted articles, the spiders hike the
ranking of your site.
So all you need to do is to close in on a theme or keyword that you are
going to keep repeating in every article. Then base your piece on the
foundation of that unique idea. This way you stand to gain from your payper-
click (PPC) efforts and also better chances for the search engine
optimization (SEO).
KEEP AN EYE FOR CONTRADICTORY MESSAGE: don’t muddle up the
navigation links. There must always be a kind of common underlying
characteristic connecting all your articles with the structure of your website
as well as with each other. If your article claims that a series of solutions
to a certain problem could be found on your website, ensure that they
could be easily noticeable.
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The Internet Marketer’s Guide To Article Marketing
DIVERSIFY INTO OFFLINE MODES OF ARTICLE ADVERTISING: don’t
work to serve the online bulk only. Bring the offline, non-internet savvy
masses into your promotion ambit as well. This way your article is
reaching more people and providing optimum results. This can be done by
repackaging your articles. How do you do that? Read on:
1. Christen your articles as press releases or PR and send them over to
local publishing houses.
2. You can also send them to trade journals.
3. Print pamphlets of the same and distribute them at stores or with
services.
4. Collect the articles into stacks of handout and sell them. You can also
circulate them without demanding any payment.
5. You can also put them together as hints, booklets or tutorials.
6. They can also serve as material for speeches or lectures.
DON’T IGNORE THE RESULTS: it is the end that eventually justifies the
means. So it is futile if, in spite of all your efforts you are failing to generate
considerable amounts of web traffic. But how will you know if your marketing
strategy is working or not? Well there are tell-tale signs. All you need to do is
keep your eyes open!
Determine the accurate number and the identity of the websites that post your
article and correspondingly, provide you with requisite backlinks. This can be
easily done by searching for your article in any major search engine, say Google
or yahoo. This is a good index to judge the popularity of your article.
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The Internet Marketer’s Guide To Article Marketing
Keyword Research for Article Marketing
Article marketing is an effective way to enhance the advertisement of your
business. However, unless you use excellent keywords to optimize your website
you will not be able to generate enough traffic to it to earn profits on it. Therefore,
it is important to do extensive research on keywords to find out which one is the
best for your website.
In order to maximize the search engine optimization of your articles you need to
keep track of the traffic ranking of different keywords that you can use to optimize
your article on the Internet. You can research the data on a monthly basis. You
also need to keep track of the level of competition that each of these words have
for you. Use Microsoft Word or Excel to record these findings instead of relying
on your memory for them, just to be sure.
If you are starting a brand new business then think of all the relevant words that
can be used to generate higher traffic to your website. Note them down as soon
as you think of them. If your business is about parcel delivery then hit the search
button on this. You will be presented with a host of keywords that have direct
relevance to your business. Along with this list you will be presented with the
monthly search hits on these words so that you can compare which one is more
popular than the other. You can also put in additional words that you have come
up with and see the relevance quotient of it to your business.
Now in order to estimate the level of competition of your keywords you need to
type them in and search them out. If the main term, like “Parcel Delivery” has a
competition higher than 6, 00,000 then try something like “next day Parcel
Delivery”. This might generate a competition as low as 2,500. If this bears direct
relevance to your business and the article that you are writing then use it as the
keyword. This will cut down on your competition and come up as one of the top
search hits on a search engine.
Repeat the same process for every keyword you think is relevant enough to be
included in you article marketing strategy and note down the details of it on your
MS documents. Compare and consider the best options before using them.
If you don’t want to come up with keywords yourself, then you can use free online
tools that provide you with suggestions of relevant keywords that you can use to
optimize your website on the search engine. You can use free programs for this
instead of buying software for this purpose. After having a list of such suggested
keywords you should run a competition search on them on the Internet to be
aware of the competition level of those words for you. Accordingly you can use
them in your article marketing strategy to maximize your search engine
optimization.
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The Internet Marketer’s Guide To Article Marketing
Helping You To Write Better Articles
So you are all set to start your online business; or may be you already have one,
and now are seeking for avenues that can help you expand it. But here is the
thing - you are still not certain about how to write expressive articles that can pull
in considerable web traffic. Alright! Let’s see if we can help……
Here are a few thumb rules which can make this article writing business a bit
easier. Read on to find out more -
· Importance Of a Relevant Topic:
No body wants to get bored when they are reading an online article.
Remember this when choosing the theme of the article. Don’t choose
something that you hardly know about; it will only give away your
ignorance and frustrate your readers. Also, when choosing a subject,
ensure that it is closely connected to your business discipline. Avoid
leading your readers into any complicated reasoning regarding the
exposition of your topic. Stick to the reader’s perspective and provide only
as much detail as is demanded.
· Avoid Being Too Lengthy:
If your article is too lengthy, it runs the dual risks of being boring and being
irrelevant. The attention span of an average online reader is acutely
limited when compared to that of a book reader. So whatever point it is
that you desire to illustrate, it better be quick.
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The Internet Marketer’s Guide To Article Marketing
· Avoid Being Too Choppy As Well:
However, writing short, precise articles should not be confused with writing
choppy and abrupt pieces. If you have shortened your article by compromising
on the quality as well as the quantity of significant data, then you are the person
who is actually asking your readers to go and search for better alternatives.
· The No Cliché Rule:
If people want to read overused clichés why would they bother reading
your articles? Isn’t it easier sticking to domains they already know? If they
are risking reading a new writer, it is because they expect fresh content.
Don’t disappoint them; don’t post hackneyed bromides that disgust
people. Be refreshing. One of the best ways of doing this is to avoid
buying articles and then attempting to rewrite them. Use your own
imagination for a change.
· Choose Keywords That Are Highly Effective:
While they are busily browsing through various articles, trying to locate the
information of their choice, the various keywords serve as the readers’ only
roadmap. As such, the choice of appropriate keywords is critical to the popularity
of your article. And again, it is the relevancy of the keywords that decides the
ranking of your article/articles in major search engine results.
· Be personal:
Create your own signature style. Assert your personal opinion every now and
then to keep up the curiosity quotient of your readers.
· Use clear and lucid language:
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The Internet Marketer’s Guide To Article Marketing
Keep the language simple and colloquial. Maintain an easy flow and avoid any
complicated narration. Your readers are looking for solutions; they will certainly
not be impressed by linguistic jargons that they can’t comprehend.
· Use The Slang Unique To Your Targeted Audience:
Don’t get me wrong on this; but a generous sprinkling of informal jargons
along the length of your article has the obvious advantage of arresting the
imagination of the common milieu or more specifically that of your targeted
audience. This adds credibility to your compositions and establishes you as an
expert of the given field. But ensure that you don’t go overboard with it.
· Avoid Spelling And Grammatical Errors:
Reading content that has spelling or grammatical errors can be extremely
frustrating and prove to be a big turn off for any reader especially if that person is
an authority in linguistic skills. The net result for drafting such erroneous content
is that people lose faith in your articles and avoid reading them.
· Use Short Sentences That Are Easily Comprehensible:
Long sentences with circuitous phrases, very often, unnecessarily complicate the
meaning of a paragraph. Shun them. Use short sentences to express your views
and follow the same rule when compiling paragraphs. Don’t let them contain any
more than five lines at a time.
· Headlines Are Fate lines:
What is the first thing that one notices about any random article? The Bold
Header that the piece starts with. A headline can make or break the fate of your
article in one go. After all it is the headline that serves as the only defining index
to the content of your article. So customizing a headline that is magnetic and
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catchy is extremely important. Follow these simple rules to conjure up magical
headlines:
· Getting The Synopsis Of The Article:
This helps in short listing keywords that accurately reflect the intent of your piece.
For the first round, make a short list of targeted keywords that connect to your
subject matter. Use the keyword tool that is available online and see which
keywords on your list are successfully generating heavy traffic. Make a
secondary list of keywords that are generating considerable web traffic. Now use
your manipulation skills to try out various combinations of headlines with this
collection of carefully researched keywords.
· Continue With Your Research:
Now that you have closed in on to a very selective list, find out which of
these keywords is the most popular. This can be done by moving
chronologically from one keyword to the next, and checking the search
results for each of the key phrases on Google. You need to put in the key
phrases in quotations and then search for them. Pay close attention to the
number of optimized results listed on the top right of the page and the
number of ads mentioned on the right of the page. Repeat this exercise
with all keywords until you arrive at a key phrase that generates the most
desired search result.
· And Ultimately, Choose The Requisite Article Headline:
For this you will need to pay attention to what the Article directories are
demanding for. Generally a keyword or a key phrase with 1000-5000 optimized
search results and a handful of paid ads should be a pliable bet. The number of
search results need to be mentioned beside the key word. In case two or more
keywords prove to be equally popular it is recommended that you choose the one
with more paid ads. The best scenario is if you could come up with a keyword
that churns out only 10 -20 results, but without paid ads they have no practical
goodness. In case you are dealing with a large article directory such as
Ezinearticles.com this upper limit can go up to 10000 optimized results but
nothing more than that because chances are ripe that you will probably not end
up on the first page of search engine results.
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This 3 step procedure will help you put together a viable headline. Search for
your article within 24 hours of submission and look out for its listing on the first
page of Google search results.
Submitting Your Articles
Now comes the tricky part - submitting your articles. There are a few guidelines
here as well:
Submitting articles to article directories is one of the best ways for promoting
your goods and services, both when they are online as well as offline. The
submission of articles usually does not entail any fee and even when they do it is
a mere token amount. A nicely drafted and deftly analyzed article can cram a lot
of web traffic on to the author’s website.
All of this sounds like a cake walk, doesn’t it? But even here if you don’t abide by
certain ground rules your article is doomed for anonymity. So follow these simple
rules…
· First things first. The terms and conditions of the directory you are
submitting your articles to. Analyze each and every regulation
extremely minutely. Ensure that your article satisfies them or it runs the
risk of being tossed away by the directory. This kind of a breach may
happen if you happen to have posted your affiliate links in your article
when the decrees of the directory rules completely against such
advertising. It can also happen with people who add their Google Adsense
link to their articles and submit them with directories that don’t allow such
product promotion. So keep your eyes open. All it needs is just five
minutes of diligence.
· Create your own niche style of writing. You are generally allowed to
detail the characteristics of the product or services that you are selling or
promoting. Use this scope to full advantage. Make your article sufficiently
interesting so that it can fuel the imagination of the masses. This way your
readers will be curious to know about you and your services; you can then
oblige them by including clever hints like - “to know more visit our website”
- and then furnish your web address.
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The Internet Marketer’s Guide To Article Marketing
· Do your research to find out more about the styles of the popular
articles. Follow their style closely and try to uncover the secret recipes of
their success. Use this experience when writing your own articles and see
how easily your articles become famous.
· It is extremely important that you remain alert and attentive when
selecting the category in which to submit your article. If your article is
entered in the wrong category the moderators of some directories even
reserve the right to delete them. And in case it is not deleted it wouldn’t be
of much help either being in the wrong section as they are.
· There are a lot of ways of submitting articles to directories all of which are
singularly decided by the directory heads. Some allow only a few tags at a
time while others grant the privilege of the whole body. There are still
others who only allow for HTML after the articles. Faced with such varied
procedures it is best if you could toil a little harder and submit your
articles manually. This will avoid any kinds of miscommunication that
may harm the prospects of your article.
· Don’t be too impressed with a directory only because it allows for free
submission. Keep in mind the amount of unique traffic and the pagerank
that it is generating because after all that’s what you are here for.
· For some busy people following all these tips to the word is slightly
difficult. In such an event it is best to hire a professional to help you
with the submission instead of taking all the responsibilities in yourself
and creating a mess out of everything.
A frequently asked question is whether to submit one specialized article
with multiple directories or to submit multiple articles with one particularly
effective directory?
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The Internet Marketer’s Guide To Article Marketing
There is no one answer to that. Let’s just say you need to improvise. For
example, submitting your articles thoughtlessly to every directory might
not be a good idea; but that does not imply that you give up your search
for potentially advantageous directories that hold a lot of promise for your
articles.
But again there are no fixed rules. For example, a lot changed on the
article marketing front when Google enforced its policy of aggressively
skimming through every article and remove the ones with duplicate
content. The net result of this mechanism was that submitting a single
article to multiple directories became relatively ineffective.
Prior to this regulation, writers used to post a single researched article on
tons of directories; this would generate bulks of backlinks in no time
whatsoever.
But as you see that theory doesn’t work any more. So you need to keep
evolving and come up with newer ideas, the first of which would surely be
- to continue writing articles and submitting them with Ezinearticles.com.
Besides it, close in on five-six other popular directories. This has the
obvious benefit that in case Google rejects your articles, you can always
depend on traffic forwarded from these other directories. Niche article
directories that are in search of specialized articles are a great catch when
it comes to alternative directories.
These directories are also comparatively new and as such clear of any
unwanted competition. Exert yourself just that little bit and look out for
more profitable avenues. Consult other players or businessmen who are
transacting in the same field. This could open up myriad opportunities that
you never thought was possible.
RESOURCE BOX:
A critical aspect that decides the success of your article is the design of
your resource box. It is your identity on the online directory and as such
demands special attention. So read the directions very carefully -
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The Internet Marketer’s Guide To Article Marketing
· Your name: this is what the whole world is going to know you with. So this
features at the top of your Resource Box.
· Website address: this should follow the standard URL form - http://yourcompany-
name.com/
· USP (unique selling point): also known as the elevator pitch, this is a
short summary of 1 – 3 lines in which you detail the uniqueness of the
services you are offering.
· Call to action module: this is the podium where you invite the readers to
visit your website. It is highly recommended that you limit these to a
maximum of one call to action.
Some optional topics that can pep up your article:
o The Ezine subscription address: this helps you to listing the
email addresses of your visitors and contributes in the building up
of confidence. If you opt for this, ensure that your Ezine
subscription has an URL and no email address is used for the join
address.
o Include your contact details: say your cell phone number that can
be reached in the event of an interview or a press media-kit.
o A free report: this contributes in establishing you as an expert in
your given field.
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The Internet Marketer’s Guide To Article Marketing
o An anchor one-keyword URL: say you want to generate
considerable search engine relevance for any given term; all you do
is, you attach that term in your resource box with your website.
However overusing this strategy can blunt its effectiveness.
A few general hints as what not to include in the resource box:
Too many cooks spoil the broth: this is especially true in the
case of attaching scores of irrelevant and unrelated URL’s in
your resource box, simply because they index all the
websites you own. It severely damages your credibility.
No one wants to know of your extra curricular activities. All
they care about is the data regarding the services you are
promoting. So keep it short and sweet.
Your resource box should not be any larger than 20% of the
article size.
The resource box should not contain any irrelevant
advertisements that don’t relate to the subject of your article.
The resource box is what you get in return for submitting your article. This is a
kind of “return” that you get for making the “payment” of the article. So, make full
use of it. Include your name; website address and USP very carefully as these
are the attributes that will pull in the entire considerable web traffic.
To Err NOT in ARTICLE MARKETINGWilliam
Shakespeare in Merchant of Venice gave us the famous quote, “to err is
human, to forgive divine”. Surely that is a great motto to live with but when doing
business that just might not work too well! You may not get a second chance to
redo the mistake you do while approaching your client or customer. The most
convenient way of business today is by supplying articles to the client when you
market products through Internet.
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The Internet Marketer’s Guide To Article Marketing
The SEO experts are confident about there article market yet there are some
who doubt its efficiency. The people who doubt the capability of articles mostly
consists of people who spent months trying to market a product through articles
and have failed. Thus, instead of looking for an answer to their failure they chose
the easier option; “blame”.
More and more people have started realizing the power of literary persuasion
and have accepted their importance. However, there are people who are
unaware of some very easy techniques to avoid failures and boost success in
article marketing policies. The following six points are some guidelines and
precautions you must take while preparing to launch your article based
marketing.
1. Judge the good from the trash-
You can get anyone to write an article for you at the cost of lemonades,
the quality you will get might also prove sour for your business. Thus
appears the importance of professional content writers from SEO firms.
This people knows very well about the way to ‘pitch’ your product, where
to and how to do it. A good article has its plus points, it not only does its
job of marketing but also lures several webmasters who would post your
article on their WebPages. If you have a poor article then all of this may
just be a far-cry.
2. Clear up issues of duplicate articles-
An article posted by you in several directories may bring you charges of
duplication. The charge you receive may just be a common error, this
although, never should make you afraid so that you post only one article in
a directory. You just can re-write some paragraphs and the header when
you post to other directories.
3. The web content as articles-
The webmasters prepare a makeshift link to articles by rendering the page
as content in itself; this is done in order to save space and cost. The only
risk that this article takes is the expected variety of articles when people
actually enter the portal through that link. If you post the same article twice
then the visitor will lose his interest on the subject, this will prove bad for
you as they might move to some other site. The reason to post an article
is supplying information, what a website does is talks about your
company.
4. Neither short nor long-
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The Internet Marketer’s Guide To Article Marketing
The net savvies, webmasters, bloggers and news publishers always looks
out for talented and original writings; that is what makes it so appealing.
The very moment someone publishes your content through e-mails or
spreads around via any other media, your article gains demand and
exposure. The length is important, while some make it mere 100 words
and deconstructs their own subject; there are others who write an essay
out of it. Too much or too little are harmful from both ends. Readers may
not be interested at all or they may lose interest halfway through it. The
best budget of words is considered to be within 400 to 900 words, where
you can explain the subject and also keep the interest alive in the reader’s
mind.
The next three are possible mistakes which occur frequently by people
while posting an article to a directory.
5. Limiting your reach-
We understand that after writing an article several times in different
versions you might feel loathsome to submit it to many directories. Still,
YOU have to do it; if you can afford luxury then there are services that
manually do it for you or else, do it yourself. You cannot sacrifice a wider
range when entering the article marketing. Start your work at twelve
directories, and then proceed slow but steady; if you reach twenty then
you are good to go.
6. Mentioning the same name in every article-
When you use the same name everywhere, people might lose hope and
trust on your article. If D. Chabaria speaks on Designer cars, would you
trust him if he speaks about drugs which lets you stay young? The answer
is ‘NO’. so, watch the name you are using.
Article marketing is easy, comfortable and requires less work. It although
has to be a product of practice, talent and education because it is a form
of art in itself. If pitched right then article market gives you a steady inflow
of money.
Is article submission software a good option?
Article submission software is the latest trend in this market; it gives your
success rate a bumper boost before you even know it. It is the software now
used by webmasters, internet marketers and online authors to earn big-money in
short time. People who do not use this software and earn less than desired
should opt for such software.
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The Internet Marketer’s Guide To Article Marketing
The submitting of articles is the soul of this strategy, it aims on reaching a wider
scale with the minimum effort from the user. The whole idea is based upon
information, on the right product, on the right people, the right research; then
finally writing the article and posting it. Writing an article with efficiency does not
come under the scopes of the software but matters more when pitched to a
directory. There is one more offer! The submission is free and you don’t need to
pay a single buck. To a businessman of wit, missing a powerful tool of marketing
and chance of getting it for free is just irresistible. All you need to do with your
money is keep the chunk away and spend a PECK on buying the software.
To submit an article on several posts manually is tiresome, it is time-consuming
and boring. The time you spend on submitting those articles could be used in
writing several fresh ones. There are article suppliers like iSnare
(www.isnare.com) who gives you through credit-cards and takes up the
responsibility of submission also, this are good but costs fairly high. This is why
low-budget firms and webmasters shift to the Article submission software, this is
the only way of keeping the business and money rise higher. The newer versions
of the software also check grammar and the readability of the contents, thus
directories now readily accept their articles.
Every business which is based on product orientation knows it well that a very
important factor is speed, article submitting software posts at least 2 to 3 articles
in hundreds of directories in a SINGLE DAY. This would have taken a full week if
you worked 10 hours a day. The software just increases your business efficiency
to 600%, therefore, you can now reach more people in every hour then you
previously did in days. Do you see your sale rising?
The software makes the process of posting articles in two modes, automatic and
semi-automatic. Posting a one-way link from article directories and also making it
more popular. This is probably the fastest and cheapest ways of getting a good
number of links to your website. Thus in search engines like Google and Altavista
you will rise in the popularity level, more traffic then will stream on to your
webpage.
The software helps you to reach more people in short time, you have to work less
and get more benefit out of it. This is how you succeed in article marketing with
never having to face that other marketers with less experience has faced.
Here are some recommended article directories you can submit your article to:
1. www.ezinearticles.com
2. www.ArticlesBase.com
3. www.isnare.com
4. www.articlecity.com
5. www.searchwarp.com
6. www.goarticles.com
7. www.articlealley.com
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The Internet Marketer’s Guide To Article Marketing
8. www.articledashboard.com
9. www.articlesnatch.com
10. www.ideamarketers.com
Go Viral With Article Marketing
Viral marketing simply implies the transmission of a promotional agenda from
one person to the other.
As such, the success of such a scheme singularly depends on the frequency of
the pass-alongs. The growth quotient is wholly tagged to the volume of passalongs.
Say you have lots of friends who can simply pass along your message to
their friends and so on. This way it can generate amounts of web traffic that you
never thought was possible even in your dreams.
There are scores of websites, blogs and ezine publishers who are scavenging
the net for quality articles. You just need to discover them. Submit your articles
with the right directories and see the magic unfold. You can also try out the
directories that offer to release your article without any kind of any fee.
Why Article Marketing Is A Hit?
· There are many reasons for this phenomenon; but one of the chief
reasons is that, an article written by you is seen as a reflection of your
business attributes. Unlike the common perception that an article is just a
mundane description of the products that one is promoting, in reality it is
much more topical than that. A cleverly scripted article has the potential to
impress teeming multitudes.
· Some articles are specifically designed for select group of audience. For
example, fitness, yoga, real estate, etc. such articles are also successful
in garnering their own fan following who share such interests and want to
strengthen their knowledge base.
· When writing articles you will write about what interests you and about that
which concerns your business needs. It will be kind of a short summary as
to what readers can expect on your website. Similarly not everyone will
read your articles. Only people, who share your enthusiasm for a
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The Internet Marketer’s Guide To Article Marketing
particular pursuit, will become your qualified targeted visitors and hopefully
enlist in your newsletters and finally buy your goods.
· The articles you write are not meant to be part of your portfolio or
extensions of your web contents. But since submission of articles to most
directories is costless, it serves as an extremely efficient free advertising
tool. And this has 3 obvious benefits -
1. attracts qualified targeted web traffic
2. provides your website increased exposure
3. Improves your page ranking.
4. Establishes you both as an author and a webmaster.
Writing articles is not enough. A lot of authors don’t include their web address in
their articles. Resultantly, even if the articles had managed to impress the
readers, in the absence of proper website addresses these potential masses
couldn’t be converted into considerable amounts of web traffic. Therefore make
sure that you include your web addresses in your article.
Conclusion
If you’re selling anything online be sure article marketing is on the top of your
promotion strategy. The source of traffic is free and highly targeted, and it’ll bring
in constant visitors to your sites for the long run. On top of all that, you’ll also
increase your credibility – making you look like an expert in your field.
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